Inside Encompass

Dangers of Social PlugIns

The new Facebook WordPress plugin has generated a great deal of excitement.  Web and social media enthusiasts (myself included) applaud [...]

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Will Fessenden | June 18, 2012

Building a social media policy

During the past 18 months I have had the opportunity to speak with several groups/organizations about the need for and [...]

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Will Fessenden | May 21, 2012

Three Classes of Mobile Apps

The App Store for iPhone, iPad, and iPod has over 550,000 free and paid apps.  It seems just about everyone [...]

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Will Fessenden | April 30, 2012

Helping Bing show you off

The search engine Bing (owned/operated by Microsoft) has launched a new product, while technically in “Beta” mode, “Bing Linked pages” [...]

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Will Fessenden | February 23, 2012

Get noticed with these 5 Social Sites

Be it for business, pleasure, or both, you want to be part of the next wave of social media. As [...]

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Will Fessenden | January 30, 2012

Not seeing what you want from your Facebook Friends?

Recently a friend posted the following question as her Facebook status. Is there a way to make my news feed [...]

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Will Fessenden | December 1, 2011

A lot of thought goes into successful marketing and here we hope to help you understand some of that process. From new strategies to keep you in front of your audience, to the theories on how most effectively to use the web, to descriptions of the creative process — you’ll find out about it here in our musings.