Today, most businesses have a website. However, building a website that is easy to find, simple to use, and provides interesting content takes a thoughtful strategy. Since most organizations have a lot to say, the hard part is making decisions on how to use the real estate of your pages so that they convey the most important things to your audience in a way that is compelling and understandable.

When building a website, you need to think about how your audience will look for you and what they want to be able to do in your website. This requires:

• A clean design
• Navigation that is developed from the users’ perspective
• Website language that matches users’ labels
• Dynamic content
• Scalability for multiple devices, such as IPads and SmartPhones

At Encompass, we combine marketing strategy, design, and programming expertise to develop a dynamic web strategythat allows your website to be both user-friendly and findable on search engines.

Encompass can you help by:

• Identifying what information should go on specific pages, particularly the homepage
• Creating an overall design that supports your brand and is user-friendly
• Helping you develop searchable content that works on the web
• Capturing video or photos to create dynamic content
• Promoting your site