The Bread Shack had already been around for a few years when Dara Reimers, the owner and international award-winning baker, came to us for help. Although her products were fabulous, her bakery was (is) in a somewhat out-of-the-way location and not enough people knew about her or why it was worth making the trip to her store. We fixed that. Even with her limited budget, we were able to devise a strategic plan that involved targeted social media, an enhanced website, thoughtful ad placement and a consolidated message and look.
With all this in place, the Bread Shack had it’s best-ever Holiday and Easter seasons and the most promising year yet. Even as the holidays passed, Dara’s business has been so brisk, she’s barely had time to have a croissant and a cup of coffee (which is good — it leaves more for the rest of us).