Social Media & Internet Strategy

Social Media networks are part of the “Web 2.0″ world – a term used to describe the advances in the online world, allowing people to connect and build relationships in unprecedented ways.

This new landscape is transforming communications in a way that creates both opportunities and challenges for organizations.

Unlike traditional media channels which are interruptive, this new landscape is highly interactive, and is about building relationships with people through participating in conversations that are of mutual benefit.

Most non-profits have a variety of people with whom they need to communicate – donors, customers, volunteers, board members, the general community – and each have different preferences on how to find information. Some prefer traditional means, such as newspapers and radio, while others prefer social media networks like FaceBook and Twitter or news websites.

Encompass can help you determine if social media channels and other internet visibility opportunities are right for your audience, and how to use them to support your branding and financial goals.

Social Media & Internet Visibility Services: