Branding/Strategic Planning
Does your organization, cause or program suffer from a lack of community awareness?
Encompass can develop a communication strategy to help your organization build its “brand” with service recipients, the community and donors. Our strategic planning process can include:
- Determining your organization’s key assets and issues through group and one-on-one conversations with in-house staff, service recipients, volunteers, and leadership (What makes you different?)
- Analyzing existing marketing efforts and community impressions (What messages has your organization been putting out there?)
- Identifying your target audiences (Who is important to the organization’s success?)
- Discovering the “hot buttons” and messages for each audience (What is important to your audience?)
- Determining the most effective communication channel mix (How can your audience best be reached?)
- Creating a promotional budget (How much will it cost and what can the organization sustain?)
Collaborative Approach
Encompass believes in a collaborative model, working with your organization’s leadership and staff throughout the process to obtain feedback and create buy-in and support.
Our goal is to build a marketing culture within your organization, with all staff participating in a manner that is both comfortable for them and supports the organization’s branding goals. It’s a team effort!