Marketing Strategy
Strategic Marketing is important for non-profits for a variety of reasons:
- To educate the community
- To generate participation in classes or programs
- To develop support from key constituents
- To nurture valuable partnerships
- To garner volunteers
- To attract quality employees
- To raise money
Non-profit marketing is a combination of activities, from overall strategic planning, to determining target audiences and key messages, to identifying and utilizing specific communication channels to reach the target audience.
Encompass has a team of professionals that provide comprehensive Marketing services to non-profits.
Whether you need to develop a strategic plan, create and maximize a website presence, or identify sustainable community partnerships, we can help.