Donor Development and Major Gift Strategy
It’s not about money. It’s about relationships.
Existence of an active major gifts program is the leading factor to overall success of an organization’s fundraising. Donor development, or relationship-fundraising, is at the center of a successful major gifts program, because it is less expensive for an organization to develop their relationships with current donors than it is to cultivate new ones.
Organizations need to educate and inspire their constituents to believe that they can make a difference, then help them make it.
Encompass can:
- Assist in segmenting your donor base and identifying those individuals with capacity, interest, and a charitable nature
- Create a cultivation plan for each donor identified
- Assist you in developing more effective donor-centered communications
- Recommend appropriate activities that deepen a donor’s sense of commitment to your organization
- Create appropriate tracking and recognition systems for your major donors