First there were print publications.  Then came radio.  Then television.  Now we have the Internet with email, websites and social media channels like Facebook, LinkedIn, blogs, and YouTube.

Each of these provide new platforms for communicating messages.  However, unlike print, radio and TV, which are one-way channels that “push” messages out, social media is interactive, where the power is in the organic conversations that people are having about your organization, and are therefore impacting your brand. Fostering these communications requires strategy and time.

Encompass can help by:

• Helping to identify the social media channels to use
• Setting up the pages or enhancing existing pages to tie into your website and maximize visibility
• Coaching staff on the frequency and types of posts to make to social media pages
• Managing social media posts so they occur regularly
• Monitoring the activity on the pages and responding appropriately
• Expanding your social media network