The world has become much more complex.  Email, Facebook, Twitter, LinkedIn, and  texting, not to mention all the print and broadcast options, are all part of the myriad of ways we can send and receive information.  With all these choices, and a limited budget, it’s hard to know what to spend time and money on to effectively reach your audience.

Encompass can develop a communication strategy that helps focus your promotional efforts to build your brand and with customers, prospects, referral sources, and the community.  It’s a lot like building a house – you need a blueprint the identifies the style house you want and the  materials you need before you start building it.

Our strategic planning process involves:

• Meeting with you to determine your objectives
• Analyzing the marketplace – who are the competitor’s?  What makes your organization unique?
• Reviewing past marketing efforts and messages
• Identifying your best audiences
• Determining the “hot buttons” and messages for this audience
• Selecting the most effective communication channels
• Creating an appropriate promotional budget