Today, most businesses have a website. However, building a website that is easy to find, simple to use, and provides interesting content takes a thoughtful strategy. Since most organizations have a lot to say, the hard part is making decisions on how to use the real estate of your pages so that they convey the most important things to your audience in a way that is compelling and understandable.

When building a website, you need to think about how your audience will look for you and what they want to be able to do in your website. This requires:

• A clean design
• Navigation that is developed from the users’ perspective
• Website language that matches users’ labels
• Dynamic content
• Scalability for multiple devices, such as IPads and SmartPhones

At Encompass, we combine marketing strategy, design, and programming expertise to develop a dynamic web strategythat allows your website to be both user-friendly and findable on search engines.

Encompass can you help by:

• Identifying what information should go on specific pages, particularly the homepage
• Creating an overall design that supports your brand and is user-friendly
• Helping you develop searchable content that works on the web
• Capturing video or photos to create dynamic content
• Promoting your site

The days of creating a website with just pictures and words have ended.  Today, people are looking for more dynamic content that is engaging and interesting.

Videos are one of the best methods to communicate with an audience. Including short 1-3 minute videos on your website can greatly increase the user experience, particularly if new videos are created on a regular basis.

YouTube and other video hosting sites allow you to produce longer (should you decided to) pieces not appropriate for your website.  A dynamic YouTube and social media presence with videos can help with your branding, messaging, and search engine optimization.

Encompass can help by:

• Developing a category list of videos/stories to capture consistent with you marketing/business plan
• Staging, writing (if they are scripted) and talent preparation
• Recording the video segments and/or advising on appropriate technology (cameras, software/hardware)
• Creating and maximizing a YouTube channel & linking it to your website or social media pages

Website Optimization is a fancy way of saying that your website should be easily found on the Internet.  Optimization involves a variety of interrelated activities, including:

• Creating dynamic, new content on a consistent basis (blog)
• Placing words and phrases on your site that your audience uses to search for your products/services
• Having active and engaging social media pages
• Other websites or people linking to your site