Do you have an event that is too big to manage with your in-house staff? It could be your organization’s anniversary, a fundraiser, or a particular time of year that has a specific focus, like “National Child Abuse Prevention Month”, for which you want to draw attention.
We can pull together an action plan the details what needs to be done, the communication channels that need to be used, and the people that need to be involved to make your event a success.
First there were print publications. Then came radio. Then television. Now we have the Internet with email, websites and social media channels like Facebook, LinkedIn, blogs, and YouTube.
Each of these provide new platforms for communicating messages. However, unlike print, radio and TV, which are one-way channels that “push” messages out, social media is interactive, where the power is in the organic conversations that people are having about your organization, and are therefore impacting your brand. Fostering these communications requires strategy and time.
Encompass can help by:
Deciding where to spend money on paid advertising can be a daunting decision.
- Should you do online ads?
- Do print publications like newspapers or regional magazines make sense?
- How about lifestyle advertising such as signs on the back of ski resort chairlifts?
- Should you spend money on telephone book print or online advertising?
- How much money can you afford to spend? Can you get enough frequency with this budget to make an impact?
All of these questions and more need to be weighed carefully before making any media buying decisions.
We help sift through the myriad of advertising options for you, make recommendations that will work best for your audience, then negotiate the best prices and schedules that will create impact and fit within your budget.