Your logo is your organization’s business suit. And like the the suit you wear, people make inferences about your organization based on how your logo looks, wherever it is seen.

For a logo to represent you well, it needs to be used consistently and appropriately.

Encompass will work with you to determine how you envision your organization and how you want it to be perceived. We then use our talents to create a one-of-a-kind identity and, if appropriate, we’ll also create a brand standards manual so that your mark will be used in a consistent and cohesive way, helping put your brand in the best light possible.

Although the web is an increasingly important communication tool, some people may be too eager to read the obituary of print. In fact, print is very alive and kicking. Your audience may get greater details from the information they find on the web, but having a hard copy of your literature, be it a brochure, business card, folder or report, lends a sense credibility to your organization that the web alone can’t achieve. And well-designed print material only enhances that vital sense of credibility that allows you to succeed. We can help you create the kind of print materials that best suits your needs and budgets and helps you stand out from the crowd.

Ads and newsletters, as a tool in your communication tool box, are as important today as they have ever been. Only today they take more forms. Today they are not just found in print,  but also on the web. And when on the web, they aften benefit from sound and motion.  We can help you figure out where you need to be seen, create a message and design that will best further you message and what mix will help you get the biggest bang for your precious advertising buck.

A common mistake people make when putting together a trade show exhibit is to put too much information on the booth — lots of bullets, lots of pictures, arrows and diagrams. The job of the exhibit, though, is not to explain all the details of the company’s or organization’s offerings. That’s the job of the person sitting (or preferably, standing) in the booth. A live person will do a much better job explaining things and answering questions than a display could ever do on its own. The job of the trade show display is to attract people to the booth so the person in the booth has a chance to interact with them and impart the necessary information. The booth should identify the organization, esthetically compliment the organizations brand and give some idea of what the organization does. It can’t, and shouldn’t, try to tell the whole story.

We can help you figure out what it is that your booth needs to say, both graphically and textually, and design a display that you will be proud to use and will help you get noticed at your trade shows. After all, trade shows are expensive and time-consuming. You shouldn’t be using a display that doesn’t represent you well and doesn’t help you make the most of your efforts.

Running a successful TV or radio campaign requires buying enough air time to get the frequency you need to be seen or heard, as well as developing compelling creative that causes your audience to stop and take notice.  In fact, if your creative is compelling enough, you can run less frequently (and save money) and still have impact.  The same cannot be said in the reverse. Great creative can also go viral on the web, spreading your message beyond what you are paying for on the air.

So before you decide to go it alone or let the station develop your creative, talk to Encompass.  Our talented creative team can work with you to develop ads with staying power that get attention.  And that’s what it’s all about after all!