Focus Groups & Surveys
Taking the time to get the opinions of people that matter most to the success of your business – your customers, prospects, employees and referral sources – can save you time, money and costly mistakes in the long run.
Go to the source for answers on important questions:
- Is there enough of a market to sustain your new product or service?
- Will the name of your new product or service resonate with your target audience?
- What changes could you make to improve to increase customer satisfaction/retention?
- Why do customers buy from you and how can this be leveraged to attract new ones?
Encompass will help you craft the right questions and determine the best way to ask them to get the most effective results. We offer qualitative research services in:
- Focus Groups
- Email surveys
- Mailed surveys
Email & Handout Surveys
Written surveys that are emailed, or handed out at the conclusion of a program, can be the most efficient way to obtain feedback from customers, prospects, vendors, and the general community.
Our process includes working with clients to determine the overall survey objectives, then crafting questions to achieve results. Once the results are in, Encompass will analyze the surveys and provide written recommendations.
Focus Groups
Focus groups are valuable because they tell you why people feel a particular way. Often, greater information is uncovered due to the group discussion that evokes deeper feelings or opinions than would surface in individual surveys.
Our experienced facilitator will work with your organization to identify research objectives, criteria for participants, and topics to be discussed in the groups.
Focus groups are faciltated discussions typically comprised of 10-12 individuals who meet to share their opinions on a particular topic.
Depending on your in-house capabilities, Encompass can manage the group recruitment process or provide guidance for handling it in-house. Following the group facilitation, Encompass will analyze the results and provide written recommendations.