Branding/Strategic Planning
Do you want to build name recognition and value to increase sales?
Do you have a negative image to overcome?
Encompass can develop a communication strategy to help you position your business and build its “brand” with customers, prospects, referral sources, and the community. Our strategic planning process includes:
- Determining your company’s key assets and issues through group and one-on-one conversations
- Analyzing existing marketing efforts and messages
- Identifying your target audience
- Discovering the “hot buttons” and messages for each audience
- Determining the most effective communication channels
- Identifying non-profit partnerships to help build the corporate brand?
- Creating a promotional budget
Collaborative Approach
Encompass believes in a collaborative model, working with your company’s leadership and employees throughout the process to obtain feedback and create buy-in and support.
Our goal is to build a marketing culture within your business, with employees participating in a manner that is both comfortable for them and supports the company’s branding goals. It’s a team effort!