Adweek Magazine recently reported on a study conducted by the folks at AddThis. For those who don’t know, www.addthis.com can assist web and social media developers integrate “sharing” tools and monitoring/analytics into websites.
After sifting through a huge amount of data, it turns out that Wednesday is the peak day and 9:30 is the top time to share with others. This data is derived from looking at all sharing platforms, social media, even looking at copy/pasting URLs into emails. Of interest, most users click 2 minutes after content is shared and 75% of clicks occur in the first day of a share.
As you plan and look at your social media strategy, do you know what the best time(s) & day(s) are to share information is? If you send out electronic newsletters there are undoubtedly certain times of the day that will yield better results. Do you know what they are?
Constant Contact has tools to help you keep track of how successful your email campaign is. Facebook’s “Insights” is an important tool to help determine what is and isn’t working for you.
The point of all of this is that Wednesday might not work for your followers. 9:30 AM, might now be the best time for your followers or supporters to share information with others. However, it is important for you to know the best times, best days, and what type of content yields you the best return on your investment (be if financial or in terms of time).
It might take some experimenting, and analysis, but the tools are there for you to find out what works best for you and your supporters. The effort will be well worth your time.