In just about every episode of “The A-Team”, Hannibal would utter the words, “I love it when a plan comes together.”

While a bit scatter brained, the strategy “The A-Team” used, generally worked.  While not a life or death situation and not a prime-time drama, your business or non-profit needs  a Facebook plan.  If you are starting a Facebook page for the first time, or revising your Facebook presence, a good Facebook Plan should include the following:

Plan your Content - what do you have to share with others which reinforces your brand or message?  Posts should be a combination of photos, videos, ask questions, links of interest.  Remember, each post should be designed to elicit a response, hopefully resulting in a “Like”, or “Share”.

Plan your page Design - consider porting over the look, colors, design and logos from your website.  Take advantage of applications.  Your brand should be represented in your Facebook pages’ design too.

Plan your Goals & Measurement - who/what are your target audiences?  What is the best time to reach them and get them to  “like” your page, comment on posts and share with others.   A smaller group of of passionate customers or advocates who “like” your page is more important that a large number of people who “like” your page but don’t interact.  Quality counts.

Remember Facebook Insights can be a great tool for measuring and looking at the demographics of your “likes”.  Insights will tell you the who/what/how often people are interacting with you.  Are these the people you want/need to make your page successful?

Conversion Plan - once they “like” you, what are you going to do with these people, what do you have to offer?  Do you need them to buy your product, advocate for your cause, sign up for a newsletter?  Build these goals into your “Design” and “Content” plans.

Have fun with Facebook, but as Mr. T would say, be smart about it.  Make a plan.  “Don’t be a fool.”